Branding
Branding is your image... as a potential customer sees it. Branding happens... no matter what you do. You have the ability to guide your branding by creating a public image. If it's truthful, it will be that much easier for your brand to influence buyers and the world as a whole. There are many elements to your brand, including but not limited to, your visual brand (graphics and identity), your public relations (how the public sees you), your customer relations (what your customers think), and web presence (your online effectiveness accross your website and social media).
We've had the opportunity to work with a lot of different companies and marketing teams. And we've learned a lot along the way. You can put our knowledge to work on your branding anytime you book us for work. For our long term clients, we help guide many areas of visual identity and web presence. We help all our clients establish a positive image in each project we create. We can help you create a strategy for branding, and provide you with the team to create a positive public image.
For more on Branding, check out Branding Happens at http://davidtandet.com/branding-happens/ by David Tandet.
Or... The Brand Called You at http://www.fastcompany.com/magazine/10/brandyou.html by Tom Peters
Social Media is one of the fastest up-and-coming marketing techniques online. Sites like Facebook, Twitter, and LinkedIn create a new way to genrate buzz for your site. Social media is quickly rising to the top of online advertising avenues.
Optimization is one of the most important ways we get the right customer to your site. Search Engine Optimization (SEO) is defined as the process of improving a web site's rank or position within search results for specific keywords using unpaid or organic methods. Using this method of marketing, a customer finds your business based on relevance to their specific search, making it a great fit for the web savvy consumer.
How much does a web site cost? We do custom web design work, and every web site is different, so we usually end up quoting each project. You can look at these packages to get an idea of what our most common projects might cost. Keep in mind that there are typically 3 items that factor into your final cost: Your design/development costs, search engine optimization costs, and hosting costs. Your estimate will include all 3 costs and a bottom line. The only way you'll pay more than your estimate is if you change the scope of your project.
